Grow Holiday Sales with Walmart.com

Consumers love online marketplaces. In fact, these platforms drive two-thirds of worldwide ecommerce sales. For merchants, online marketplaces offer additional sales channels and opportunities to connect with new buyers.

Walmart Marketplace is where sellers of all sizes can scale and grow. It’s among the fastest growing ecommerce platforms in the U.S., with 120 million monthly visitors according to Comscore, 170 million SKUs and counting, and 90% U.S. ecommerce growth since 2020. Walmart Marketplace has the essentials for seller success this 2022 holiday season:

  • Easy onboarding,
  • Multiple support options,
  • Simple pricing,
  • Tools to thrive,
  • End-to-end fulfillment,
  • And more.

Tip! Read the checklist for holiday selling on Walmart Marketplace.[1]

Easy Onboarding

Getting started with Walmart Marketplace is simple.

First, complete the Request to Sell application[2]. The process takes just 15 minutes. Once approved, you’ll register on Seller Center and integrate your items with Walmart.

Merchants can choose to leverage Seller Center, direct API, native integrations with leading ecommerce platforms, or a third-party solution provider to go live on Walmart.com. It’s that easy! Just choose the approach that best suits your business and its needs.

Questions? Check our “Getting Started” FAQ page[3].

Multiple Support Options

What’s more, Walmart Marketplace sellers can rely on multiple support options, all accessible in the Seller Help portal.[4]

Access dozens of guides[5] 24/7 organized by category:

  • Getting Started,
  • Seller Center Navigation,
  • Items and Inventory,
  • Order Processing and Shipping,
  • Reports, Payments, and Insights,
  • And much more.

View hundreds of frequently asked questions[6] — from basic to advanced. Correspond with expert support staff[7]. Select strategic sellers can access one-to-one account management.

Simple Pricing

When you sell on Walmart.com, you never pay setup, subscription, or monthly fees — only a competitive category-based commission once a sale occurs.

Tools to Thrive

Merchants on Walmart Marketplace can access native selling tools and solutions from leading third-party providers. o Repricer[8].

Holiday shoppers seek a good deal. Walmart’s native Repricer helps ensure your products are competitive, increasing the likelihood of winning the Buy Box. Getting started with Repricer is easy: define your strategy, set pricing thresholds of your chosen items, and let Repricer manage select listings automatically.

Best of all, it’s free.

See “5 Tips to Manage Your Walmart Marketplace Pricing Strategy More Effectively[9]

o Sponsored Products ads[10] highlight your brand and items in front of millions of shoppers helping to drive discovery, sales, and growth. These ad units help consumers find relevant products as they search and browse Walmart.com. And you only pay when someone clicks on your ad.

Sellers can choose from two types of Sponsored Products. Manual campaigns allow greater control to add keywords, match types, and adjust bids accordingly.

These campaigns work best for sellers with advertising expertise. Automatic campaigns serve ads in relevant search results and product pages. These campaigns work better for sellers getting started with cost-per-click advertising. o Brand protection.

Walmart Marketplace supports and protects brands. Our Brand Portal[11] enables U.S. owners to manage and protect their intellectual property rights on Walmart.com. Walmart takes allegations of intellectual property infringement seriously.

o Solution providers[12]. As alluded to earlier, Walmart partners with dozens of leading solution providers, who offer top-notch support and a wide range of ecommerce services, including item setup, inventory, order fulfillment, pricing, and more. Some providers offer full-service integration.

Others supply specific functions. Each integration is tailored to a seller’s particular needs. Sellers can engage with providers directly on costs, features, and capabilities. o Global reach.

Walmart Marketplace is expanding into international markets. U.S. merchants can sell in Canada (Walmart.ca) and Mexico (Walmart.com.mx). Eligible merchants worldwide can sell in the U.S. on Walmart.com.

End-to-end Fulfillment

Grow Holiday Sales with Walmart.com

Fast and affordable shipping is a necessity for online customers. Walmart Fulfillment Services[13] offers end-to-end fulfillment for Marketplace sellers. With one of the world’s largest supply chains, WFS provides the scale, quality, cost, and efficiency to grow a successful business on Walmart.com.

WFS allows sellers to store their inventory at Walmart fulfillment centers — sellers never pay more for slow-moving or excess goods. When a customer places an order on Walmart.com, we’ll pick, pack, and ship the item(s) on your behalf, and then handle all customer support and returns for those goods.

“As a long-time marketplace partner, the introduction of WFS proved to be the perfect solution for opening up additional layers of sales opportunities on the Walmart platform. WFS, as a program, was easy to integrate and use, allowing us to scale up quickly and efficiently during the peak Holiday shopping season.”[14]

Brian Snapp, Director of Marketplace at Best Choice Products 

Walmart Fulfillment Services helps sellers spend more time focusing on driving sales while having confidence that orders will be delivered quickly and with outstanding customer support. WFS comes with access to omnichannel capabilities such as our Free & Easy Returns program, including returns to local Walmart physical stores. Participating items appear on Walmart.com with “2-Day Shipping” and “Fulfilled by Walmart” tags to help increase product visibility and conversion.

Items fulfilled by Walmart Fulfillment Services also see a 50% GMV growth on average. And 2-day Shipping tags can help increase Buy Box wins. Seller fulfilled options include participating in TwoDay and ThreeDay delivery, which help provide more visibility in search and browse results.

Seller-fulfilled merchants can also optimize shipping for conversions with custom Shipping Templates[15], which help streamline shipping settings with multiple configurations, flexible transit times, granular delivery regions, and reports.

Tip! See “5 Ways Walmart Fulfillment Services Can Help Elevate Your Business.[16]

Grow Holiday Sales

Jumpstart holiday sales this 2022 season with Walmart Marketplace. Getting started is easy[17]. Multi-faceted support, affordable pricing, critical tools, and world-class fulfillment help all sellers reach new customers — and thrive.

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References

  1. ^ Read the checklist for holiday selling on Walmart Marketplace. (marketplace.walmart.com)
  2. ^ application (marketplace-apply.walmart.com)
  3. ^ Check our “Getting Started” FAQ page (marketplace.walmart.com)
  4. ^ Seller Help portal. (sellerhelp.walmart.com)
  5. ^ dozens of guides (sellerhelp.walmart.com)
  6. ^ frequently asked questions (sellerhelp.walmart.com)
  7. ^ expert support staff (sellerhelp.walmart.com)
  8. ^ Repricer (marketplace.walmart.com)
  9. ^ 5 Tips to Manage Your Walmart Marketplace Pricing Strategy More Effectively (marketplace.walmart.com)
  10. ^ Sponsored Products ads (marketplace.walmart.com)
  11. ^ Brand Portal (brandportal.walmart.com)
  12. ^ Solution providers (marketplace.walmart.com)
  13. ^ Walmart Fulfillment Services (marketplace.walmart.com)
  14. ^ “As a long-time marketplace partner, the introduction of WFS proved to be the perfect solution for opening up additional layers of sales opportunities on the Walmart platform.

    WFS, as a program, was easy to integrate and use, allowing us to scale up quickly and efficiently during the peak Holiday shopping season.” (marketplace.walmart.com)

  15. ^ Shipping Templates (marketplace.walmart.com)
  16. ^ 5 Ways Walmart Fulfillment Services Can Help Elevate Your Business. (marketplace.walmart.com)
  17. ^ Getting started is easy (marketplace.walmart.com)