Product review site acquired by expanding group

A global customer generation platform has acquired a product review site operating UK-wide. Expert Reviews brings rigorous product testing capability, a broad audience and an established digital brand to MVF’s portfolio, which already includes startups.co.uk, tech.co and websitebuilderexpert.com. It joins a group whose client list includes Salesforce, Verizon and Verisure, with MVF connecting millions of customers worldwide to products and services.

The deal is the seventh acquisition by MVF in six years as the business seeks to scale its digital reach. Chief executive Michael Teixeira said: “The addition of Expert Reviews brings new capabilities, audiences and expertise to our digital brand portfolio. “Expert Reviews is a trusted source of product testing and we’re excited to add their world-class content to our customer offer, as well as leveraging our tech stack and international reach to accelerate the growth of the brand.”

Broadleaf Group – the holding company of Autovia – was advised by Europa Partners, Simons Muirhead & Burton, and PwC.

MVF was advised by Squire Patton Boggs and PwC.